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According to reports in the English media, New Balance are set to take over from Adidas as official shirt partners of the English national cricket team once the German giant’s contract runs out in 2017.
New Balance will reportedly pay the ECB twice of what they get from Adidas currently (rumoured to be around £1m annually) and will formally ink a five year deal next year.
New Balance, who supply kits to soccer clubs Liverpool, Celtic and Porto, have been making an expansion into cricket and already outfit the South African national cricket team. NB also have personal sponsorship deals with England cricketers Joe Root and Ben Stokes Continue reading New England Cricket New Balance Kit Deal- NB to take over from Adidas in 2017